How mobile interaction can be used to reshape the hotel industry

Smartphones have taken our attention all day. They have changed the nature of our interactions with the world around us, including the way we do business.

In terms of travel and hospitality spaces, mobile phones have dramatically changed their functionality, which is also beneficial to their consumers. Moreover, as expectations for mobile interactivity continue to increase, consumers are increasingly demanding the types of services they have at their fingertips.

Here are some statistics to help you understand the extent to which mobile devices penetrate the industry:

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    TripAdvisor is the most popular mobile app in the travel industry, with more than 230 million downloads and 150 million monthly active users.
  • Between 2011 and 2015, mobile travel bookings increased by 1700%, from 1% to 18%. Online income.
  • 40% of tourism sales in 2017 came from mobile and is expected to reach 50% by 2021.
  • 88% of leisure travelers will switch to different apps or websites if you are not meeting their needs
  • More than 50% of travelers do not set a destination when planning a trip – and 60% will Search for their next trip on mobile devices
  • One of the three boarding passes will be sent via mobile phone in 2019
  • 66% of users prefer restaurants with reward programs, 78% of users will Use the mobile app when offering discounts.

The bottom line is that the move is here. In fact, it only takes up a more important position in the daily life of consumers, so fine-tuning most mobile devices to achieve most mobile devices is essential.

The hospitality industry has invested heavily in online marketing (about $6 billion in 2016) and used it to attract customers and drive conversions. However, online interactions that only use paid advertising are quickly losing their appeal.

More and more companies are re-examining their strategies and trying to integrate mobile experiences at every stage of the travel experience – from research to sharing about the journey and their stay at the hotel.

The role of mobile phones in the research phase

Earlier, your travel research did not necessarily involve surfing the web. After a short search on the web, you will call the travel agent and believe he can give you a discount on the entire "package".

These days travelers are proud of their own research skills and their ability to provide a good experience while also packing the best price for themselves. Many of their research has brought them to social networking sites such as Facebook, Pinterest and Instagram, as well as user comment platforms like TripAdvisor and Lonely Planet.

This means you have to motivate existing customers to share their journey online. Sign-in, comment, share photos, use custom theme tags and compose blogs are popular strategies for inviting contributions.

But don't just leave it to the guests. The hotel should also actively participate in the creation and distribution of high quality content. Focus on value-driven things and let your potential customers think, " These guys seem to know what they are talking about while traveling, so I will check it out!" and don't forget to optimize on your smartphone Read the content because the lookup on the PC is so old-fashioned. In addition, work with experts, experts and influential people to enrich your content and give it credibility.

Now that you are creating valuable content, make sure it is discoverable on Google. Have a strong search engine optimization strategy so you can show it in popular search results. Also, get your hotel’s Google listings and maintain NAP (name, address, and phone number) consistency on platforms like Yelp, Yahoo, Foursquare, and TripAdvisor.

Virtual concierge service is even better. Guests can access this service via their mobile phone so they can view the hotel’s facilities, view local attractions and even view upgrade opportunities. You should take advantage of the power of video to provide them with online travel.

Arrival from reservation

There is always a time difference between guests booking time. The time they arrived at your hotel. This period is rarely used by companies, but there are some ideas that you can contact your guests and provide value-added services.

Communicate with your guests via their mobile phones, but will not be considered spam. Give them useful information about the area, introduce them to sightseeing options, and tell them about what’s happening around the hotel. If they like something, let them use their smartphone to book a seat.

You can even eliminate registration lines and other programs with the help of mobile apps. Guests can choose their own room, choose an additional service and enjoy a hassle-free check-in to better control their stay. Not only does this give your employees freedom in other aspects of the business, but they also get proactive Brownie points.

Hotel Lobby and Accommodation

People will ignore your lobby, because there is nothing to attract their interest except for ridiculous seating arrangements and horrific silence. You can change it and use this space to actually interact with the guest and use the phone.

SoftBank's humanoid robot Pepper is one of the innovations that really caught my attention. This kind of robot can guide customers to use the various mobile services you may have, and also paves the way for alliance services and programs.

Pepper can program to chat with customers, answer questions and give directions – it functions like Amazon's Alexa. However, with Pepper, there is a robot in front of the customer who can dance, look around, play music, light up, blush, and even take cool selfies with passers-by.

Pepper can even capture email addresses and phone numbers, and can be programmed to send customers messages with mobile app links, loyalty programs, and other things before and after hotel stays. With Pepper, you can capture the data you need to create a truly personalized experience for your guests, which is why most hotels are now optimistic about mobile.

Finally, your application

Maybe you want to know when we will do this because we cover everything else. We won't try to convince you why you need an app, but knowing that you have a mobile site is not enough. The app itself takes your customer engagement to the next level, and considering industry competition, you should take advantage of your mobile advantage as much as possible.

The ideal application should have the following characteristics:

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    Ergonomic design, intuitive user interface
  • Carefully selected basic functions
  • Brand consistency
  • Cross-platform compatibility (iOS, Android, etc.)
  • Convenient booking options
  • News – Local and industry Related [19659005] Backend Analysis
  • Photo Gallery / Virtual Tour
  • Plan
  • Loyalty Program Integration
  • Event Calendar
  • Flight Information, Weather Update, Vitality
  • Social Network Sharing Tips

As technology becomes more personalized and mobile, your participation in the hotel sector should not lag behind. While these suggestions are broad, consider implementing some, if not all, of these suggestions in order to see the improvement you've gained in your participation – personal experience is the best teacher.

Everything is finished, mobile interaction really allows you to interact with your guests in a personalized and more proactive way, which brings a miracle to your brand image. In addition, it can also make you surpass the chaos of competition, which sounds like a win-win for me!