One way is to track people's comments on your resort. Don't be afraid to participate in discussions when you find a place where people are talking about their upcoming vacation plans, or when they come back from vacation to review your resort.
For example, sites like Tripadvisor have a lot of people reviewing the resorts they have stayed at. It is great to see the people at the resort thank the guests for their positive comments. In addition, it may be beneficial to make a polite response to a current guest when writing a negative comment.
There are other forums where people talk about specific destinations. If the resort staff knows about the area, they can help build a good relationship by leaving tips on what to watch and do. Through each comment, they can leave your resort's name and website, which will help people get familiar with it.
Finally, some websites encourage resorts to be part of things by posting articles or abstracts or any other interesting information about their resorts. I am part of the luxury resort Bliss website and I am currently inviting the resort to do something like this and seeing the response is really great.
The resort can enter information about its resort and it becomes a page associated with a particular destination. For the future guests, it is very useful for us to see some human side in the resort and feel the character when choosing the place they want to go.