You have a second home and now you have chosen to advertise and rent. The next question you might ask yourself is: Where do you promote the best location for my home in order to get the most rental income?
Good news, bad news, there are many different options to choose from. There are small local websites, large websites dedicated to renting properties, and other websites that are general confidential websites, but there are also some sections that can advertise your vacation rentals.
In addition to these self-service options, there are many travel societies that promote your vacation rentals on their network and receive commissions for each successful booking.
While there is usually no right or wrong answer when deciding which combination of options is best for you, there are things you can do to help you make the best decisions.
First, get tired of websites or travel agencies that make too many promises. As the saying goes, if this sounds too good to be true, that's usually the case. For example, stay away from sites that call you and explain that they have exclusive rights to promote vacation rentals to specific groups of people. Veterans and veterans are two examples of groups that are often attacked. These websites or agencies often have the same rights to advertise to specific groups as anyone else, without giving them any real benefit.
Second, be careful about sites that require a lot of prepayments, especially if they are sites that ask you to do business. Websites that require annual payments and are worth advertising are well known. They have been around for at least 5 years, they have established a network presence, they don't need to call you to market their business.
Third, stay away from free websites. Free websites, with the exception of large confidential websites such as Craigslist, are rarely worth a try. They are free. Advertising costs are small to maintain themselves, limiting the amount of cash they bring and reducing the amount that can be used to boost their inventory rent.
Finally, don't ignore local websites. While large ad sites like Craigslist or TripAdvisor are good choices, there are some super local sites that are specific to the destination you are renting, which can greatly help you get more revenue. why? Because these sites usually rank higher in Google and other search engines, not large ones.
A good example of this phenomenon is the Cozumel vacation rental market in Mexico. If you search for Cozumel vacation rentals on Google or other search engines, the first few sites you see are not large sites, but local sites that build good sites by providing relevant local content.
Finally, the experiment will be the key. Not every travel market is the same, not every lease will bring the same revenue by adopting the same strategy. In order to achieve the sales you are looking for, you need to determine which combination of ad options is right for you.